the bad news is that you previously missed the importance of this event

the bad news is that you previously missed the importance of this event is a series of imagined exhibition titles for the UCSB Media Arts and Technology (MAT) Program’s End of the Year Show, starting 50 years in the future through the year 2084. The titles were exhibited in the hallway of the California NanoSystems Institute at UCSB on the occasion of M.A.D.E., the 2019 MAT End of Year Show, and remained on exhibition there through May 19, 2022. A longer poem comprised of these titles was recited in performance during the M.A.D.E. event in 2019.

The titles were generated in collaboration with a predictive keyboard using The predictive keyboard was fed a diet of Wardrip-Fruin and Monfort’s The New Media Reader, aeronautical terminology, mathematical terminology, meteorological terminology, and a list of common animals. This semantic buffet was so curated as to not only parody media art speak but to anticipate how a hypothetical, MAT-enmeshed David Bowie might source materials for the task of AI cut-up title-ogeny. The composition of the words was constrained by the suggestions of the keyboard, but also benefited from a degree of human selection. Regarding our selective criteria, there was an effort to adhere to some English grammatical norms, to pepper the titles with some of the more singular terms within the dataset, and to maximize comic effect. This work invites meditation onto how and where meaning and narrative arise between the creative process and artistic exhibition/interpretation. 


the bad news is that you previously missed the importance of this event

the bad news is that you previously missed the importance of this event 


an even more profound labyrinth of deconstructed ideologies 

the mythinformation can navigate absolute chow 


siren emergent 

gutenberg dragon 

dramatic ubiquitous 

erudite hallucinations 

symphony warscape 


rocket eye radioactive 

satellite arithmetic for the cultural thunderstorm 

sea dragon of the new mesopotamia 

back to the atmosphere research of the fragmented 

wind vector of the negative spacelab 

magic engineers for the neural resistance 

weather watch for a new improvisational 

the season is digital entropy 

a period of abnormally warm media

silver visible cyclical classical 

we also have an embodying function 

we also called the computer human 


in museums of a geometrical abandonment 

the volcanic promises of the digital finite 


chameleon garden party 


utopian arithmetic for the frontier body

we need a set of integers greater than the tornado of meaning 


back into the body of the new euclidean 

in this end a real tyrant could be any sort of feedback 


air that originates in the tropics of mathematics 

an algebraic giant clam that studies parasitic libraries 


numbers that can predict results for the first fiction philosophers 

weather facsimile of our institutions up the encyclopedic tree 

in both the digital individual and the chaptered reality caves 

satellite instruments who the engineers of shrimp murder


electronic offended

mindstorms ideological 

cultural helix 

humanist knife 

turing symbiosis

viscerally mathematic

viscerally cyborg 

symphony crayon

morphing immutable

renaissance mainframe

hammerhead mcluhan


ratio anomaly halfway in each enraptured electrical caterpillar 

and the principles of algebra moved infected neurons from the gutenberg associative to the redemptive hand of the new divine knife 


sea slug of mathematics 


the decay of mathematics concerned the toothed topological 

a drought of memory 

radiative numbers that accompanied others 

back beyond our humanity to the bottom of all clawed promises 


megahertz zebra 


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google